The Global Business Coalition on HIV/AIDS, Tuberculosis and Malaria (GBC)—which is based in America but works mostly in developing countries—has promoted the use of businesses in disease-prevention programmes in developing countries for the past decade, with great success. Its premise was that no government or NGO could ever hope to tackle HIV, tuberculosis or malaria on its own.

In June 2010, GBC launched a strategy to include the business community in the City of Oakland’s existing HIV campaign, Get Screened Oakland (GSO). Chevron, Walgreens, the Levi Strauss Foundation, Young & Rubicam and the city's basketball team, the Golden State Warriors, will all work alongside the GSO's public and non-profit partners to provide management skills, publicity, volunteers for community programmes and training.

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